What's in a name?

Many brands use the names of flowers to promote their perfumes. Names such as "Daisy" and the limited edition "Daisy eau so fresh" by Marc Jacobs portrays the perfume as sweet smelling, giving connotations of innocence and purity. A common phrase connected to the flower is "fresh as a daisy." This cliche creates the theme of cleanliness therefore emphasising the connotation of purity. This gives the idea that this perfume allows someone to feel and be seen as dainty, delicate and pretty.

The brand Tom Ford also uses a flower to promote their perfume, "Black Orchid" and "Velvet Orchid." The straight lines which run through orchids has led them to be symbolised as rare and perfection. Therefore portraying the perfume to bring immediate attention to whoever is wearing it and to be seen just as extraordinary as the flower itself is. Also the adjective use of "Black" before orchid connotes elegance and power with a hint of mystery, which makes the perfume desirable.

The perfume names "Decadence" and "Pleasure" denote self-indulgence and maybe lack of self-control. Therefore giving the product a sense of sexual desire. This makes the product seem naughty and exciting, which leads to other perfume names such as "guilty." Making the perfume seem intoxicating and addictive. 

French loan words in perfume names such as "Viva la Juicy" and " Nour Pour Femme" paints the perfume as high-class and luxurious as like the French. Big brand names such as Dior, which is a widely known band in the UK, has led to the connotation of French perfume to be grand, swanky and fashionable. Correspondingly, when English or American brands use French word loans in their perfume brands it portrays the perfume as chic, elegant and classy.